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Family-owned, customer-focused We are Hot Tubs Oxfordshire.

We’ve built our reputation on trust, expertise, and a genuine commitment to customer care.

We’re a family-run, award-winning business that’s here to help you find the right wellness solution without pressure, and with expert advice every step of the way.

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Driven by our values

We value honesty and equality, and work together to promote the health, wellbeing and enjoyment of our customers.

Rather than profit, we focus on quality and professionalism.

We firmly believe that being the most trusted company with the highest standards of Customer Careis the true measure of being leaders in our field.

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“When we first opened our showroom back in 2019, it was with a clear mission in mind – to be the best. We were well aware, even back then, that what the industry was short of was the high-end showroom experience offering exceptional customer service.”
Carla Massey, CEO and co-founder
Hot Tub Oxfordshire directors

Where it began

Our story so far

Hot Tubs Oxfordshire started life as 1st 4 Hot Tubs Ltd in 2016, when founders Kenny and Carla Massey entered the wellness industry with a vision to offer honest advice, quality products, and exceptional customer care.

After three successful years of growth, the business rebranded as Hot Tubs Oxfordshire and opened its premium showroom in Bicester in April 2019, marking the start of a new chapter.

Since then, the company has gone from strength to strength, expanding the product range beyond hot tubs, growing the team, earning hundreds of five-star reviews, and receiving multiple national awards year after year.

Our team
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Meet the team

Our Values

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Family

Honesty icon

Honesty

Equality icon

Equality

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Professionalism

Quality icon

Quality

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Customer care

Our Vision

To provide better health and wellbeing to homes across Oxfordshire and beyond.
Carla with customer

Our Mission

To become the most trusted provider of wellbeing equipment through unbiased advice, an unparalleled buying experience, and the best aftercare in the sector.
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Our Promise

At Hot Tubs Oxfordshire, we believe buying a hot tub, swim spa, ice bath or sauna should feel considered, reassuring, and genuinely enjoyable.

From your first conversation with us to years after installation, our promise is simple:

We will always take care in what we sell. We carefully choose what we sell, and we will not offer a product we would not happily own ourselves. That same care carries through to installation, where attention to detail, respect for your home, and doing the job properly are non-negotiable.

We will guide you without pressure. Our role is to help you understand your options, not to rush you into a decision. We share our knowledge openly, answer questions honestly, and give you the time and space to decide what is right for you.

We will give advice that fits you. Every home, garden, and family is different. We take the time to understand how you want to use your space and what matters to you, so our recommendations suit your lifestyle, not a sales target.

We will keep things clear and straightforward. No vague answers, no hidden costs, no surprises. We explain options, pricing, and the responsibilities of ownership clearly, so you can move forward with confidence.

We will stay involved long after delivery. Our relationship does not end when installation is complete. We provide ongoing support, servicing, and advice to help you enjoy your investment for years to come.

We will always take pride in what we sell, but even more pride in how we look after the people who buy from us. That is our promise.

Multi Award Winning

The awards just seem to keep coming.

Over the years, we have picked up awards from UK Pool & Spa, the Oxfordshire Business Awards, Marquis, WhatSpa, BizX, and others.

We are particularly proud of having been named UK retailer of the year and Spa Team of the Year (in 2021 and 2023 respectively).

However, of all the accolades we have amassed over time, what we are really most proud of is the praise heaped on us by customers.

Loved by our customers

Our reputation with our customers might well be the thing we are most proud of.

All of us have become part of the Hot Tubs Oxfordshire family because we all believe that what the company does is worthwhile and makes a positive impact on people’s lives.

All of our customers would agree that their lifestyle has definitely improved as a direct result of what we have done for them – our abundance of overwhelmingly positive reviews bears testimony to this.

And because we see this change, it galvanises us to provide future customers with the best products and service possible.

See the love

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